Building Brand Value PDF Download

Building Brand Value PDF
By:M. G. Parameswaran
Published on 2006 by Tata McGraw-Hill Education


Marketing is about building brand value for the consumers, society and intermediaries.So how does a person, an institution or a business entity build brand value? Can a methodology be evolved that can be applied to a developing country like India?Building Brand Value is based on five intrinsic steps for developing a new brand and for making an existing brand stronger and more valuable. Besides this, it provides insights on positioning options, brand audit, and more, that can be of use to marketing and brand managers in Indian companies.The book has a strong Indian flavour to it. Its methodology and approach are bound to be useful to management students and can be adopted in other developing countries as well.

This Book was ranked at 26 by Google Books for keyword automobile engineering after diploma.

Book ID of Building Brand Value's Books is fUE-pjP6MNoC, Book which was written byM. G. Parameswaranhave ETAG "W7hS1iSdM5w"

Book which was published by Tata McGraw-Hill Education since 2006 have ISBNs, ISBN 13 Code is 9780070583221 and ISBN 10 Code is 0070583226

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "385 Pages" is Printed at BOOK under CategoryAdvertising

Book was written in en

eBook Version Availability Status at PDF is falseand in ePub is false

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